1. CELLHIRE'S APPROACH

1.1 Cellhire takes the privacy of its Customers seriously. Set out below is the Cellhire privacy policy, which governs the way in which Cellhire processes any personal information that the Customer provides. If Cellhire changes the privacy policy for the Website, Cellhire will post those changes here so that the Customer will always know what information Cellhire gathers, how Cellhire may use that information and whether Cellhire will disclose it to anyone.

1.2 The Customer can access the Cellhire home page and browse the site without disclosing any personal data, apart from the information collected by cookies that Cellhire use (see paragraph 5, below).

2. WHO MAY PROCESS DATA

2.1 Personal information will only be collected with the Customer's consent.

2.2 The Customers personal information (which includes name, address and any other details provided by the Customer to Cellhire which identify the Customer as an individual) may be processed by Cellhire.

2.3 Cellhire may disclose or receive personal information or documents about you to/from other companies within the Cellhire group, its authorised carriers and its service providers including Credit Reference agencies.

2.4 Cellhire may be required to disclose personal information or documents about a customer if required to do so by law in the prevention of criminal activities in accordance with UK legislation.

2.5 Cellhire will not disclose your personal information to any third parties without your consent.

3. QUALITY

Cellhire will take all reasonable steps to ensure that personal information that is held is accurate, complete and up to date.

4. PURPOSE OF PROCESSING

Cellhire, other Cellhire group companies, its authorised carriers and service providers will use the Customer's personal information for the purpose of administering Cellhire's relationship with the Customer, such as, order fulfilment, verifying the customers identity and delivery address, authorising debit/credit card payments and processing any other transactions authorised by the Customer. Cellhire may also wish to inform Customers of special offers, undertake product or customer research/development and provide other marketing information to the Customer which Cellhire thinks the Customer may find of interest. If a Customer does not wish to receive any marketing information they may request that their details are excluded from any promotional activity by contacting Cellhire at the address at paragraph 8 below.

5. COOKIES

A small file may be sent by Cellhire to the Customer's computer when the Customer visits Cellhire's Website. This will enable Cellhire to identify the Customers computer, track their behaviour on Cellhire's Website and to identify the Customer's particular areas of interest so as to enhance the Customer's future visits to this Website. Cellhire may use cookies to collect and store personal data and link information stored by cookies with personal data the Customer supplies to Cellhire. Save for the use of cookies, Cellhire does not automatically log data or collect data apart from information the Customer specifically provides to Cellhire. The Customer can set their computer browser to reject cookies but this may preclude the Customer's use of certain parts of the Website.

6. SECURITY MEASURES

6.1 Customers will not see a padlock at the bottom of the screen or "htpps" in the URL on the address bar, but the Website is secure. The security of the Website can be verified by simply right-clicking on the order page and choosing "Properties". This shows the URL as and that the connection is SSL with 128 bit encryption.

6.2 Notwithstanding paragraph 6.1 Cellhire cannot guarantee the protection of Customers' personal data transmitted electronically due to the nature of the internet. Customers should be aware that when personal information is disclosed on the internet it may be collected by another user and may result in unsolicited messages from other internet users.

7. ACCESS TO CUSTOMERS PERSONAL INFORMATION

The Customer has the right to request a copy of all the personal information Cellhire holds about them (a small fee may apply) and to have any inaccuracies corrected. Please address requests to Cellhire at the address in paragraph 8 below.

8. CONTACT DETAILS

If the Customer has any enquiries or concerns about this privacy policy, or wishes Cellhire to cease processing the information it has about that individual as a result of the customer's use of this Website, please contact Cellhire at the address below:

Marketing Department
Cellhire plc
Park House
Clifton Park
York
YO30 5PB
UK

e: marketing@cellhire.com
t: 01904 616 808
f: 01904 616 830